

It still blows me away that we moved over 500 petabytes of data, which is probably the largest migration of data in history, and none of our users noticed.

CTO Aditya Agarwal, who I spoke to on a visit to London earlier this month, is still a little in awe of what his team achieved: But equally, its simple effectiveness perpetuates the perception of Dropbox as a consumer-grade product, and belies the sophistication of the engineering at its heart.įew, therefore, of its half-a-billion users are aware that last year the file sync and share platform completely migrated its entire core infrastructure off Amazon Web Services into custom-built datacenters of its own. They just use it, and it simply works.Įase-of-use is a big part of its proposition to enterprise buyers, because rapid adoption is crucial to the success of any attempt to standardize on a single platform for online storage and collaboration. One of the strengths of file sync-and-share cloud provider Dropbox - but also an obstacle when the company wants to be taken seriously - is that people take its service for granted.
